Sell in a cooling market with confidence - Curtail Expectations - Series 2 of 10

 


Curtail Expectations

Any home owner would despise the idea of discounting when selling their home

Expectations are the bane of any relationship and in this instance, it is the relationship between the home owner and the house. It is very important that once the owner makes the decision to market their home for a sale that they start treating their home as a house, a product rather than their adobe.

Once the expectation is set, the owner will be able to maximum on their product by building and revisiting different strategies to sell.

Selling a product when there are many out there can be challenging and time consuming. Depending upon the goal of the current transaction and if it is very important to sell in the current window of opportunity, discounting can be a very effective strategy.

Now, a few key things to remember if discounting is applicable to your situation:
  1. Renovated and high quality homes without imperfections may not need to adopt this strategy to discounting as their product may already be in high demand despite the cooling market.

  2. Standard houses with moderate finishes or some imperfection may benefit from the strategy of discounting as their product will be competing with many others like it.

  3. Basic built houses with basic finishes or higher number of imperfections may benefit from adopting aggressive discounting strategy in order to still be relevant in the not so favourable market.
Discount is not necessary as bad as it sounds and the moment you term it as market correction, it all makes sense.

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